High-quality photography is critical in capturing and engaging the attention of your online audience. Professionally shot, recent photos of your team and location help you build trust online. A library of high-resolution images including event photography, lifestyle photography and corporate photography empowers both your digital marketing strategy and your website’s visual storytelling.
Visual identity or visual branding, on the other hand, is what visually communicates a company’s values and personality. The goal of a visual identity is to make an emotional connection between the brand and consumer through the colors, shapes, and fonts that are used in the company’s logo design, website, and business cards.
New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.
Video marketing can be an important part of your digital marketing strategy, giving a face and voice to your business and providing high SEO value for your website. Including video on a landing page can increase conversion by 80%, and including video in an email has been shown to increase click-through rates 200–300%.
social media content
Social media content is content which is created by individuals or companies for social networks such as Facebook, Instagram or Twitter. These platforms are of particular interest to companies because they allow a much more direct interaction with users than classic marketing measures.